Northelf is a premium leather accessories brand dedicated to timeless craftsmanship and modern functionality. Known for its handcrafted wallets and travel essentials, Northelf combines elegance, durability, and sustainability to create products that complement everyday lifestyles. With a focus on quality and responsible sourcing, the brand continues to redefine sophistication in leather goods.
The Challenge
Northelf, a premium leather accessories brand, faced the challenge of generating consistent sales at a higher price point. While the quality and craftsmanship of their wallets were unmatched, the brand struggled to connect with the right audience who valued premium products and were willing to pay for them.
The main hurdle was identifying the “soft corner” in the market — a customer segment that resonated with Northelf’s story of elegance, durability, and functionality. Without the right targeting and optimized sales channels, the brand risked missing out on revenue opportunities despite having a strong product offering.
What did
Sinc Solution do
Sinc Solution partnered with Northelf to revamp their digital presence and build a performance-driven marketing strategy that could generate sales at a higher price point. Our focus was on identifying the right customer segments, optimizing creatives, and scaling campaigns on the most effective channels.
Website Revamp – We redesigned Northelf’s Shopify store into a sleek, user-friendly experience, ensuring the premium feel of the products was reflected in the online shopping journey. The new structure highlighted product quality, storytelling, and smooth navigation to boost conversion rates.
Performance Marketing – Our team launched targeted ad campaigns across TikTok and Facebook/Instagram. We tested over 50 ad creatives (videos and variations) to identify the strongest performing content that resonated with Northelf’s audience. This rigorous creative testing allowed us to focus ad spend on the campaigns that delivered the highest ROI.
Audience Targeting & Scaling – By refining audience segmentation and funnel strategy, we directed Northelf’s message to buyers most likely to value premium craftsmanship. This approach not only generated consistent sales but also created a loyal customer base willing to pay for high-quality leather goods.
The Results
- 3 Million+ PKR in Sales generated
- 50+ ad creatives tested
- TikTok and Facebook/Instagram established as core revenue-driving channels.
- Improved customer targeting
- Sustainable growth foundation built through performance marketing and optimized creatives.
